The Central is a newspaper of the province of Entre Ríos, with theme of general interest. For the project, the identity system and the complete editorial development of the support were designed.
The audience was studied and opted for an easy-to-read format with a dynamic structure, where reading could flow dynamically. Sections were organized for reading interests and easily accessible text styles. Image styles and material proposals were proposed according to the social target that the medium would receive. The hyperlinks allowed easy navigation through the newspaper's total.
In addition, a news portal was developed and social networks were organized, complementing with radio spots.